About Charity + Life
Founded in 2008 by Andrea Rodgers who has a strong philanthropic track record in Washington, DC, charityandlife.com had a presence in 21 U.S. markets, and over 700 writers. It was the first and leading media outlet covering the intersection of charity and life. With a team of 30 editors, the site focused on the intersection of charity meeting a part of life – fashion, beauty, sports & fitness, home, food, kids, men, entertainment, business, technology, travel, and education. The team inspired readers to give as they live by covering thousands of the best charity events, nonprofits, cause marketing campaigns, corporate philanthropy and philanthropic people. Since so much of the arts are supported by philanthropy, the website covered a great deal of performing arts, music, dance, theatre and film.
The site experienced tremendous growth – from 28,000 unique visitors in 2008 to well over 2 million by 2014. In June 2015, Andrea shut down operations as it became unsustainable. In 2018, Andrea re-launched it as Charity + Life.
About Andrea Rodgers
Andrea Rodgers was born in The Netherlands and raised in Shelby, North Carolina. She is a graduate of Salem Academy, a girls boarding school in Winston-Salem, NC. She stayed in Winston-Salem to attend and graduate from Wake Forest University with a double major in Economics and Politics. After getting a strong career foundation by working for several Fortune 500 companies such as Daimler-Benz, Oracle and Towers-Watson, she discovered her passion for charity through volunteer work in the Washington, DC community in an effort to give back after 9/11.
Rodgers has served on numerous boards and committees, and volunteered with or partnered with many national and local charities including Corcoran Museum of Art, Junior League of Washington, American Red Cross, Leukemia & Lymphoma Society, American Heart Association, Fight for Children, Bright Beginnings, CentroNia, House of Ruth, Campagna Center, Susan G. Komen and the Board of Advisors to the AmeriCorps NCCC.
It was in her volunteer work that she discovered her natural gift for marketing, public relations and management. Andrea’s leadership and creativity led to the creation of new events and charities such as Blondes vs. Brunettes (later renamed RivAlz), a third-party powder puff football fundraiser which has raised $6M+ for Alzheimer’s Association and has been duplicated in over 40 cities; and Fashion for Paws, a third-party fashion show fundraiser which has raised more than $3M for the Washington Humane Society (now for Humane Rescue Alliance).
In 2005, Rodgers founded a nonprofit, The Courage Cup which held one of the largest charity polo matches on the east coast. Now doing business as Courage for Kids, our Give Back-pack initiative has provided thousands of backpacks filled with school supplies to homeless and low income children in the greater Washington, DC.
In 2008, Rodgers launched charityandlife.com as a personal blog which grew into a volunteer-driven online community at the intersection of charity and lifestyle. The site experienced tremendous organic growth – millions of readers, thousands of newsletter subscribers, huge following on social media, over 700 contributors covering 20 U.S. cities, publishing tens of thousands of articles about nonprofit events, cause marketing products, as well as celebrity and corporate philanthopy.
Andrea Rodgers is President & CEO of Cherry Tree Strategies—an integrated marketing consulting firm based in Washington, DC. A seasoned professional with 20 years of experience, her proven track record of measurable results with high profile clients is substantiated by analytics reporting, press coverage, and increased sales. She helps companies create strong branding through clean and consistent graphic design, thoughtful logo creation, and expert creative direction for commercial photography and videography. She crafts strong website and social media content and messaging to improve SEO and gain followers. Additionally, she successfully pitches her clients to the media, and is adept business networking and creating mutually beneficial cross-marketing partnerships.
Andrea has worked with prominent local businesses in Washington, DC, as well as national brands such as GEICO, Pantene, Ann Taylor, Talbots, SK-II Luxury Skincare, Lafayette 148 NY, Equinox Fitness and many more. Rodgers received a Bachelor of Arts degree from Wake Forest University with a double major in Economics and Politics. Rodgers was hand-picked by Vogue magazine to be a founding member of The Vogue 100, a group of influential decision makers and opinion leaders known for their distinctive taste in fashion and culture, and who personify the rising influence of women over the past several decades. She’s been featured in various media outlets and publications such as CNN, Fox News, Fox Business, USA Today, Washington Post, Politico, Vogue, W, and Allure.