Macy’s Red Dress Collection At Mercedes-Benz Fashion Week
The American Heart Association Go Red for Women, presented by Macy’s hosted its annual Red Dress Collection on Thursday February 12, 2015 at the Lincoln Center for Mercedes-Benz Fashion Week. This highly anticipated event, which annually kicks off fashion week, brings together celebrities, models, and fashion designers to support women’s heart health.
The event was packed with both women and men from various industries in support of this great cause. Guests enjoyed an opening commentary from heart attack survivor, Rosie O’Donnell who pointed out that heart disease is an epidemic that claims one in three women every year, and shared a clip from her HBO special Rosie O’Donnell: A Heartfelt Stand Up. After her informative yet laughter filled speech, over 20 celebrities donned the runway in a red dress. The evening ended with a captivating performance from the acclaimed girl band Fifth Harmony. Guests left in good spirits with an awesome bag to remember the fun filled event.
Go Red For Women is the American Heart Association’s national movement to end the battle with heart disease and stroke in women. Statistics have proven more women than men die every year from heart disease and stroke, but this outcome can be reversed 80 percent of the time through early stage prevention and education changes. The American Heart Association’s founding national sponsor is Macy’s and has brought in over 50 million over the past decade through the philanthropic efforts of their associates and customers which have enabled more funding for women’s heart research and educational programs.
Over 20 Stars from all different generations came together to celebrate this cause as they sizzled in red down the runway. Ciara opened the show in Safiyaa, while “Orange is the New Black” star Laverne Cox received cheers for being the first transgender to prance down the runway in Donna Karen Dress.
A predominant message that was clear among the celebrities was that this disease hits close to home for so many including Star Jones who survived a heart attack, Alexa Ray Joel who had lost her grandmother, and Donna Mills who lost her mom to heart disease. She the told press, “For me, this isn’t just a charity fashion show. This is personal.”This is an opportunity for me to make my mother, who I lost to heart disease, proud.” Other Standouts were Barbara Eden of “I Dream of Jeannie” in Carmen Marc Valvo, Hota Kotb from “TODAY”, “The Hills” Star Kristin Cavallari in Monique Lhuillier, and Latin Pop Star Thalia.
Deviating from the normal fashion shows, The Go Red For Women Red Dress Collection goes against the norm by presenting new designers that have not yet made a name for their line as an opportunity to share their designs on the runway. This year, the show featured three looks from designers in the not-for-profit, independently run Fashion Incubator Programs housed at Macy’s in Chicago, San Francisco and Philadelphia: Agnes Hamerlik, Stephanie Bodnar and Jovan O’Connor.
Proceeds from The Fashion show will go to helping save lives of those women that are affected by heart disease and stroke. Bernie Dennis, AHA Chairman says, “The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great work they have done to raise awareness of heart disease in women.” “An estimated 43 million women in the United States are affected by cardiovascular diseases, and a surprising 80 percent of heart disease and stroke events could be prevented by taking the right steps.” Programs like the Red Dress Collection and other campaigns that Macy’s has created in partnership with the American Heart Association make this possible.
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