WWE Partners With Susan G. Komen To Fight Breast Cancer
The WWE has declared pink is the main event this October when WWE Superstars® and Divas® step into the ring to do battle against one of the U.S.’s deadliest diseases, breast cancer. During National Breast Cancer Awareness month as part of its “Courage Conquer Cure” campaign, the WWE is donating to Susan G. Komen® 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events. In addition, the organization will donate 5 percent of all other WWE merchandise sold on WWEShop.com.
You can scoop up your own special gear to show your support including “Keep Calm and Never Give Up” t-shirts inspired by WWE Superstar John Cena, “Support the Twins” t-shirts, and this writer’s personal childhood favorite, Hulk Hogan pink “Hulkamania™” t-shirts. When checking out at WWEShop.com don’t forget to donate $1, $5 or $10 with all proceeds benefiting Komen.
“Susan G. Komen has truly transformed the world’s support for breast cancer research and awareness,” said WWE Chief Brand Officer Stephanie McMahon. “WWE is exceptionally proud to continue our partnership with Komen and be at the forefront of this movement, as we continue to utilize our global platforms to raise awareness and funds for a disease that affects so many people.”
And if you are a reality TV junkie, be sure to check out the show “Total Divas” this Sunday to see the campaign featured. The show airs on E! at 9 p.m. ET.
“WWE has made a tremendous commitment to women and men facing breast cancer, not only in October during National Breast Cancer Awareness month but all year round,” said Komen President and CEO Judith A. Salerno, M.D., M.S. “WWE’s partnership has raised funds for Komen’s research and health programs, and helped us reach millions of people with potentially life-saving information about their risk for breast cancer. We’re deeply grateful to our friends at WWE and their fans worldwide for their commitment to our mission to end breast cancer forever.”
To learn more about Komen, visit komen.org.