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Lands' End Launches Pink Thread Campaign To Support BreastCancer.org


Lands' End Launches Pink Thread Campaign To Support BreastCancer.org

Lands End Pink Thread Project

Lands’ End launched its Pink Thread Project on September 19, 2014 donating designated proceeds on qualifying purchases to support breast cancer awareness and initiatives. / Photo used courtesy of: Lands’ End

American lifestyle brand and globally recognized retailer, Lands’ End, is adding yet another notch to its ongoing commitment to charitable giving through its latest launch of the Pink Thread Project–a campaign designated to providing funding for breast cancer awareness by benefiting www.Breastcancer.org. The Pink Thread Project officially launched on September 19, 2014 and will go through October 31, 2014; giving supporters more than enough time to participate in the latest of the Lands’ End initiatives.
Customers can choose from six pink icons and have these icons personally applied on any Lands’ End product that can embroidered, from sweaters to scarves to the majority of outerwear selections. By purchasing an embroidered icon, 75% of the embroidery fee of $6.00 will be donated to www.Breastcancer.org, one of the leading organizations committed to providing informative resources on breast cancer and support.
As a leading retailer, Lands’ End has assorted products for use in the Pink Thread Project from home products to casual wear for men, women and children. With guiding principles grounded in not only customer service but also community assistance and lending a helping hand, Lands’ End sets itself apart from competitors by supporting non-profit organizations such as: American Heart Association, Big Brothers Big Sisters and a countless list of others. Its latest involvement with the Pink Thread Project is yet another instance where Lands’ End has prioritized charitable giving in connection with the company’s core values.

For more information on Lands’ End’s latest campaign and to find out more on how to participate, visit www.landsend.com.


In 2008, I launched AskMissA.com which grew from my personal blog into a site with 700 writers, covering the intersection of charity & lifestyle in 20 U.S. cities. With Charity + Life, I am going back to a personal blog where I can share my favorite things, and continue to shine a light on nonprofits, and cause marketing campaigns to inspire others to give as they live.

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