Celebrate Earth Day With Kiehl's And Recycle Across America
Kiehl’s has actively honored Earth Day since six years ago and this year, Kiehl’s will be donating $50,000 to Recycle Across America, a non-profit organization whose mission is to create society-wide solutions that eliminate public confusion, stimulate the environmental economy, and speed up progress. With this generous donation, the organization will be able to create 65,000 standardized recycling labels for select schools from grades k-12 in the United States.
Kiehl’s has partnered with Recycle Across America since 2012 because the organization’s mission is similar to Kiehl’s when it comes to recycling. “We started working with Recycle Across America in 2012 and have continued with them since. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 1,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change. We hope to reach over 2,000,000 this year!,” said Chris Salgardo, president of Kiehl’s USA.
For a limited time, Kiehl’s will be offering The Limited Edition Rare Earth Deep Pore Cleansing Masque ($23) and 100% of the proceeds will graciously be donated to Recycle Across America. The mask is amazing and will help to absorb oil, soften and detoxify skin and is the perfect pick-me-up for a healthy, smooth complexion. Kiehl’s chose actor Anthony Mackie (purchase his mask here) and actress Ashley Judd (purchase her mask here) to design two different labels for the masks, which depict their vision of social responsibility. Go behind the scenes and see what inspired Ashley’s vision here and Anthony’s vision here.