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Westfield Southcenter's Power Hour Raises Money For Bright Pink


Westfield Southcenter's Power Hour Raises Money For Bright Pink


The essential girls’ night out calls for cocktails, indulgent sweet treats, and most importantly, strong women who stand by your side. Last Thursday night, Macy’s Court in Westfield Southcenter transformed into the ultimate hot spot complete with those three must-haves, plus a fashion show, a “step and repeat” and all things pink.

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During the end of the fashion show, the models come out in their last outfits with paper-like pink umbrellas. (Photo Credit: Seattle Magazine)

More than 150 guests, who brought the event to full capacity, lined up along the pink carpet for Bright Pink Power Hour. All ticket sales benefited Bright Pink, the only national nonprofit organization that focuses on early detection and prevention of breast and ovarian cancer while providing support for women. The event, sponsored by Seattle Magazine, helped raise more than $5,000 for the organization.
While they waited for the fashion show to begin, guests mingled and lounged on white sofas with their drink and bite-sized cheesecakes in hand. Others visited beauty bars that featured products from Elizabeth Arden, Estee Lauder, Dior and Aveda. Guests also received hand massages from a LUSH representative. Hosts offered hors d’ouvres on platters as they glided through the crowds of women dressed in their fall fashion best. The best dressed guest was awarded a $50 Westfield Southcenter gift certificate.
Seattle Magazine Photo

Caterers serve guests at a bar for Bright Pink Power Hour in Westfield Southcenter.(Photo Credit: Seattle Magazine)

From the pillows and carnations to the napkins, straws and cocktail menu at the bar, everything thing had a touch of pink. Complimentary beverages included Sparkling Ice and Go Girl Energy. The beverage menu included Girly Girl Wines, Chateau St. Michelle champagne, XB and “The Pink Party Dress,”  a cocktail mixture of Pearl Vodka and strawberry lavender lemonade.
In the closed-off space, guests had their photos taken in front of a backdrop, snacked on salted caramel cheesecakes from The Confectional and placed their raffle tickets hoping to win at least one of the eight items and packages. Raffle options included a $500 Westfield gift card, a basket of Starbucks treats, Gene Juarez Salon and Spas services, a Michael Kors Hamilton Tote and a Ben Bridge 14k gold pink sapphire pendant.
Shortly after 7 p.m., Darnell Sue, Girl Power Hour founder, opened for the fashion show followed by Shaun Swanger, vice president of fashion for Westfield North America. He spoke about Bright Pink and mentioned its partnership with breast cancer survivor and E! News host Giuliana Rancic through a program called Fab-U-Wish. The program is designed to help women in the U.S. receiving treatment for breast or ovarian cancer feel like princesses, he said.
(Photo Credit: Seattle Magazine)

A model showcases a faux fur jacket and moto studded leggings from Forever 21.(Photo Credit: Seattle Magazine)

After the introduction, the beats of DJ Kryspin filled the air, prompting the models to showcase the latest fashions the mall had to offer. The fashion show had six themes: Rich Metallic, Punk Princess, Warm and Fuzzy, Prim and Proper, Textured Glam, and Femme Fatale. Styles included leather, studs, lace, prints and plenty of faux fur. The models made their finale by returning to the runway with pink paper-like umbrellas before making their way backstage.
The runway looks featured were pulled from the racks store that included Nordstrom, ExpressCaché, Forever 21, Francesca’s, White House Black Market, DownEast Basics and more. After the event, an after party took place at JOEY Southcenter where all proceeds from the purchase of JOEY COSMO benefited Bright Pink.
On their way out, guests received swag bags, which included products from Popchips, Honest Tea, LUNA Bar and Almond Roca. Other items included  a $20-shopping card to Guess and product samples. The goodie bag also featured The Bright Pink Book, which contains 30 coupons to the mall’s store, including H&M, Aldo, Teavana, Soma and Aerie. Coupons are valid until the end of October and can be purchased here for a $5 donation that benefits Bright Pink.
Bright Pink sends women monthly self breast exam prompts to their phones. Text PINK to 59227 to set up a reminder.


In 2008, I launched AskMissA.com which grew from my personal blog into a site with 700 writers, covering the intersection of charity & lifestyle in 20 U.S. cities. With Charity + Life, I am going back to a personal blog where I can share my favorite things, and continue to shine a light on nonprofits, and cause marketing campaigns to inspire others to give as they live.

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