Tumors? Ugly. Radiation? Ugly. A life cut short? Really, really ugly. Breast cancer is not pretty. In 2011, an estimated 230,000 women will hear the words, “You have breast cancer.” and embark on their journey to beat this ugly disease. The rest of us are only able to sit on the sidelines and watch as those we care about fight breast cancer.  Then October rolls around and companies, like She by SO.CAP.USA, offer us the opportunity to join in the fight against breast cancer and be pretty doing it!

She by SO.CAP.USA is a hair extension company and sponsor of the Pink Hair for Hope campaign. Since its inception, Pink Hair for Hope has raised almost 2 million dollars to help find a cure for breast cancer. The campaign is simple. A single lock of pink hair can be purchased for $10 and attached to one’s hair. She by SO.CAP.USA donates the proceeds ($7) to the American Cancer Society and other charitable breast cancer organizations. Wearing the pink lock around town raises breast cancer awareness and encourages others to purchase their own pink lock thereby raising more funds. Over 1,000 salons across the country are involved in Pink Hair for Hope. Participating salons voluntarily forfeit their profit on the hair extension and the stylist attaching the extension donates their time.
The pink extension is made of real human hair and can stay attached to the hair for up to six months; it can be washed, dried, curled and straightened. The extension is fastened to the hair via a protein tip

For those who can not have a pink extension permanently attached to their hair, the Pink Hair for Hope campaign also includes clip in pink hair extensions and two types of pink feather extensions.
WHEN: October 1 – 31, 2011
WHERE:
Contact Pink Hair for Hope at 1-855-LUV-PHFH for a participating salon near you.
COST: $10 per extension